
Dear family,
We finally listened to your demands for that “family hookup” and knocked a smooth 30% off the top. Hell, we even threw down the shipping to a flat $5 no matter the size of your order. So consider this a thank you for telling us to try harder and always keep it fresh. Now please, just use your discount, buy some goods and let us focus on Spring. It’s getting crazy in here!
The Leaders Of The New Cool is a live music and internet movement celebrating the most promising musicians who are poised for mainstream success. Featured artists selected to be a part of these shows and our site are chosen for their current internet, radio, and print media buzz, and are poised to become the trendsetters and superstars of tomorrow.
Not only will Leadersofnewcool.com highlight all upcoming official shows, but will also feature artist updates including video releases, mixtape or album releases, and any other major development in the careers of the members of this talented group.
An official schedule of tour dates will be available soon. For more information visit www.leadersofnewcool.com We are super excited to be part of this tour. Hope to see you at one of the shows.

Yeah, so I was lost in the interwebs the other day looking for future photographers and I came across this gem from Rocky Business shot by none other than Tone. We all know good music is out there, but this immediately situated itself at the top of my current playlist. Aside from the song doing it, the fact that this was Tone’s first music vid really solidified this as something I intended to share. Be prepared to become familiar with Rocky Business in the not too distant future.
http://www.vimeo.com/8145753
Like we said last week, we’ll have some exclusive heat for the H-town Sneaker Summit this Sunday. Along with entire fall/winter line, Desired Hearts will be releasing an exclusive Texas colorway in the classic “Heart of Gold” tee, designed by none other than Benny Gold.

Reprints aren’t a common thing around here, so if you didn’t get one the first time around, the Sneaker Summit is your second and last chance. There will be less than 50 pieces available. See you there!
We’re gearing up for one of our favorite events down here in Texas, the biannual H-town Sneaker Summit. Taking place Sunday, December 27th from 3-8pm, the 35,000 sq ft Meridian will be a packed full of sneakers, streetwear, art, as well as live music and skateboarding. This year’s special guest include the legendary Bobbito Garcia and Levi Maestro of “Maestro Knows. ” Maestro will debuting the release of his very first “Maestro Knows” tee shirt at the event. Also on the list of exclusive freshness, will be our own Benny Gold x Desired Hearts “Heart of Gold” tee done in a SUPER limited Texas colorway.
In anticipation of the event, we caught up with event creator, Kadoma to bring you a little insight on who he is and how the whole thing got started.
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We teamed up with Matt Moore of MWM Graphics to remind you to “Show Some Love”, especially during the holidays. Feel free to carry it over into your new year as well.
If you aren’t familiar with MWM, then you need to crawl out from the rock you’ve been hiding under, check out his work and buy yourself one of these exclusive, limited shirts.
Happy holidays folks. (Don’t) Drink too much egg nog.

If anyone knows who we should send the cease and desist letter to, please let us know:)
Picture found here.

So this weekend, Bryan, TX played host to the first annual Rock the Republic, billed as a “Spectacle of Sight and Sound.”
With more than 100 acts over the 3 day event, attendees got to enjoy a diverse line-up including spoken word poetry, hip-hop, southern rock, electro pop, dance, folk, soul, and I’m sure a couple of other genres I didn’t catch. And the little detail that made this event so special, is that all the artist were from right here in the Lonestar State.
Something we shared with the festival was our Creative Director, Roby Fitzhenry. He and the rest of the team did a great job of finding great talent and organizing an event that will surely return even more successful in future years.

Here’s a sneak peek of the super exclusive Cutter frame we’re collaborating with Volume Bikes on. Again, the only way to win this beast is to win the freestyle fixed gear jam during Ride The Republic, a “spectacle” of Rock The Republic. The finished frame, with decals and all will be shown after the jam goes down. So stay tuned. Huge thanks to Volume for letting this go down. Your tees are on the way fellas!

We’re proud to announce that Drop 2 is now in the shop! Feels good to have the whole collection up and ready for rockin‘. Keep in mind that all colorways are extremely limited (less than 50) so the sooner the better as always.